Due to the explosive growth of SEO and social media marketing, there has been a huge increase in call centers cold calling and exploiting small business owners.
In this article, we'll cover the top 10 questions to ask an SEO agent calling asking for you to do business.
1. How much will these services cost? Many SEO firms will not give you a quote because they will try to get you to pay as much as possible. If they don't not have fixed pricing it is best to stay awy.
2. What is this firm going to do for me? If they say they can guarantee #1 Ranking in Google, chances are they're not being 100% honest with you.
3. How will I know if your firm's SEO strategy is working? This is a great question that should be easily answered. You should be able to see your results in the search and website traffic.
4. Is the SEO firm's methodology for link building ethical? That’s become even more important after recent Google changes, such as Panda & Penguin. There are many short cuts SEO firms have used in the past that will hinder your overall rankings. Make sure they use "White Hat" and "Google Friendly" techniques.
5. When will I start to see results? If they say right away you might want to question the validity of their methods. Realistically you should start to see results in 2-4 weeks.
6. Will the your SEO firm provide link building? Link building from quality sources is still the backbone of PageRank and how Google determines a website's authority.
7. May I call you to discuss my website's progress? If the answer is anything but "Yes", stay away!
8. Can you create new pages of content? If they say "No", chances are they are not a real copywrite SEO firm and your better looking elsewhere.
9. Will social media marketing be part of the project? Some firms offer "social media marketing" while others don't. It should be part of your overall online marketing strategy.
10. Am I locked into a annual contract? Many SEO firms attempt to lock you into an annual contract requiring you pay thousands a month regardless if you're happy with their service. These firms should be avoided.
Please feel free to contact to learn more about this package deal and customizing any features.
Monday, July 9, 2012
Monday, March 26, 2012
Small Business & Local SEO Can Add Profits to Your Small Business
As an expert in "Local Search" and "Search Engine Optimization" strategies, I've learned over 5 years that SEO is too important to ignore. Content is king and stagnate websites will continue to receive lower rankings by Google, Yahoo, and Bing.
In this internet marketing article, I'm going to cover how and why having the right SEO firm and add profits and ROI to your small business's bottom line.
Millions of people use Google every day to search for everything from "high frequency trading" to "auto repair near Boston". Of those people searching, 53% click on the first link results Google returns. Only 15% click on the 2nd result, 9% click on the 3rd result, 6% click on the 4th result, and 4% click on the 5% result.
Why is this important? It's important for several reasons that we will discuss in more detail.
Number 1, the number people people clicking on the first results has been continuing to crow from 37% in 2010 to 53% in 2012. This shows why having a strong keyword ranking is vital to your company's online success. If you're #2 in search you are losing 353% more clicks by not achieving #1. Only the organic websites that are in the first position really get found by customers.
Number 2, mobile search volume has exploded over the past 5 years and is a huge opportunity for small & mid-sized businesses to market to consumers that are traveling near their location. For local restaurants, stores, and retailers this represents a huge but competitive opportunity.
According to Google, all the variations of "Italian restaurant in Boston"combined have over 9,000 searches per month. According to the most recent data, the website that is #1 on Google gets 56% of the clicks, which in this case is about 5,000 clicks. Just to be on the safe side of the forecast, I always like to assume that a company can get only half of these clicks. So, let’s say you only get 2,500 visitors a month.
Now, how many of these visitors will make a reservation at your restaurant? Does 5% sound reasonable considering that these people were looking for an Italian restaurant in Seattle and they found yours? This would result in 125 reservations per month. Let’s say your average profit per reservation is $50. Being at the top of Google can bring you $6,250 in profits every month.
Please feel free to contact me to learn more about SEO packages for your business.
In this internet marketing article, I'm going to cover how and why having the right SEO firm and add profits and ROI to your small business's bottom line.
Millions of people use Google every day to search for everything from "high frequency trading" to "auto repair near Boston". Of those people searching, 53% click on the first link results Google returns. Only 15% click on the 2nd result, 9% click on the 3rd result, 6% click on the 4th result, and 4% click on the 5% result.
Why is this important? It's important for several reasons that we will discuss in more detail.
Number 1, the number people people clicking on the first results has been continuing to crow from 37% in 2010 to 53% in 2012. This shows why having a strong keyword ranking is vital to your company's online success. If you're #2 in search you are losing 353% more clicks by not achieving #1. Only the organic websites that are in the first position really get found by customers.
Number 2, mobile search volume has exploded over the past 5 years and is a huge opportunity for small & mid-sized businesses to market to consumers that are traveling near their location. For local restaurants, stores, and retailers this represents a huge but competitive opportunity.
According to Google, all the variations of "Italian restaurant in Boston"combined have over 9,000 searches per month. According to the most recent data, the website that is #1 on Google gets 56% of the clicks, which in this case is about 5,000 clicks. Just to be on the safe side of the forecast, I always like to assume that a company can get only half of these clicks. So, let’s say you only get 2,500 visitors a month.
Now, how many of these visitors will make a reservation at your restaurant? Does 5% sound reasonable considering that these people were looking for an Italian restaurant in Seattle and they found yours? This would result in 125 reservations per month. Let’s say your average profit per reservation is $50. Being at the top of Google can bring you $6,250 in profits every month.
Please feel free to contact me to learn more about SEO packages for your business.
Monday, January 2, 2012
Why SEO is Important for Business
A question I get a lot is "Why is SEO Important"? I always tell them it's about having your potential customers find you and not your competition. According to the article The Value of Google Result Positioning, The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.
Google search engine results pages (SERPs) often includes paid advertisements which makes having high quality ranks that much more critical to your businesses success.
In order for your business to become successful online you must invest in SEO and a quality website design. Your online brand is what people how people feel about your business. If you have an out-dated website and you're not on social media sites creating a buzz, you're competition is. You will slowly find the old advertising methods of the past simply do not work. This is why investing in SEO and social media can be the best money you ever invested.
Get a Free Website Design & SEO Proposal by emailing us the details of your business, your website, and what you'd like to change and accomplish.
Google search engine results pages (SERPs) often includes paid advertisements which makes having high quality ranks that much more critical to your businesses success.
In order for your business to become successful online you must invest in SEO and a quality website design. Your online brand is what people how people feel about your business. If you have an out-dated website and you're not on social media sites creating a buzz, you're competition is. You will slowly find the old advertising methods of the past simply do not work. This is why investing in SEO and social media can be the best money you ever invested.
Get a Free Website Design & SEO Proposal by emailing us the details of your business, your website, and what you'd like to change and accomplish.
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