Thursday, November 15, 2012

Local & Small Business SEO & Marketing Impact of Google Panda & Penguin

Are you a small business owner who's checked Google recently only to see you're not on first page anymore? More and more companies are seeing a 50% drop off in search traffic due to Google recent Panda & Penguin algorithm upgrades.

What do these changes mean for "small business" websites? Well, to put it bluntly many of the former strategies that worked in the past are actually negatively impacting results.

Get a Free Website Design & SEO Proposal by emailing us the details of your business, your website, and what you'd like to change and accomplish.


Reasons Local & Small Business SEO & Marketing Google Panda & Penguin are Impacted


Auto anchor text
Content below fold
Doorways
Duplicate content
Footer links
Keyword stuffing
Low-quality pages
Merry-go-rounds
No content
Poor presentation
Poor writing
Rich snippet abuse
Semi-hidden text
Spammy comments
Splitting link pop
Technical problems
Trustworthiness
Unnatural links

Most small business owners don't really understand this but they also don't understand the value of natural link building, social media marketing, and the long term benefits to doing so. The days of Link Directories, Article Directories, and many other common SEO practices are being completely removed from Google's priority in ranking results.

Everyone knows customers are coming quickly with the explosive growth of mobile apps and the growing use of social networks like Facebook, Twitter, YouTube, and Google+. Now is the time to take the next step in your small to mid-sized business and get a Free Consultation to discuss your company's Social Media Marketing, SEO Services, and Website Design/Redesign.



Our "Search Engine Optimization Plans" can be custom tailored to your monthly budget and we'll work with you get your Brand to the top of Google and help you interact with your customers online.




5 comments:

  1. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
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    ReplyDelete
  2. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  3. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  4. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  5. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete